Plateel vase with lid South Holland Gouda - Art Deco - Type 'Troy' - Earthenware - Netherlands - 1930-1939
Antique, floral Art Deco pottery lidded vase designed by the N.V. Koninklijke Plateelbakkerij Zuid-Holland, popularly known as Plazuid, 1 of the most famous Gouda pottery factories. The finely glazed earthenware is hand-painted with a beautiful, polychrome hand-painted floral decor. Including the original stickers 'Zuid Holland' and 'VNF' and signed and marked on the bottom (2451 Faroya Troy Zuid Holland Gouda 4034).
In 1898, the Gouda potter Adrianus Jonker founded the 'Plateelbakkerij Zuid-Holland, E. Estié & Co' together with Egbert Estié from Purmerend. During the 1915 world fair in San Francisco - the Panama-Pacific International Exposition - Plateelbakkerij Zuid-Holland exhibited in the 'Palace of Varied Industries'. Under the name 'Goudaware' - as a counterpart to the well-known seventeenth-century Delftware - he successfully advertised and sold the matted pottery of Plateelbakkerij Zuid-Holland in the United States. The products of 'Plazuid' are leading in the years after 1935. Even after the Second World War, the company flourished for some time, but the competition from the other pottery companies in Gouda (especially from Zenith and Goedewaagen) was fierce. It turns out to be too big and the company closes in 1965.
Status report: in exceptionally good condition
These items are shipped via the official Belgian postal service BPost with track and trace and insurance in case of breakage or loss during transport, included in the shipping price.